Connecting Business Strategy to Golde’s Wellness Journey

Golde is an example of a company that has international competitors without having an international presence of its own. According to the FAQ on their website, Golde does not yet offer international shipping but hope to do so one day. There’s not much additional information regarding international expansion or establishing operations. What is clear, is that the company may have some difficulty breaking into international wellness markets due to the strength of the competition. For example, Japan already has a well-established wellness market operating domestically. The niche that Golde’s fulfills in North American markets would not be the same in Japan.