About

This blog was created to follow Trinity Mouzon Wofford and her company, Golde, as the company continues to grow in the wellness industry. Each week, I’ll look at recent news or developments involving Golde and connect them to the strategic concepts we’re covering in my MBA capstone course. I’ll use the blog to share my thoughts on the decisions Golde makes, how the company responds to challenges and opportunities, and how the concepts from each chapter can be seen in a real business.

Week 2: Analyzing the External Environment of the Firm

Week 3: Assessing the Internal Environment of the Firm

Week 4: Recognizing a Firm’s Intellectual Assets

Week 5: Business Level Strategy

Week 6: Corporate Level Strategy